“第二屆中國大數據國際峰會2017”將于2017年9月7日至8日于上海圣諾亞皇冠假日酒店舉行。本次會議由上海希為投資管理有限公司主辦。

我們正在迎來一個數據爆炸的時代：各類設備和互動產生的數據量正以年均大于50%的速度增長，預計在2020年可能會達到44ZB（44萬億GB）。全球企業越來越關注大數據給自己帶來的機會或者沖擊，貝恩公司的大數據行業調研顯示，大約60%的企業積極在大數據方面進行投資，希望能夠帶來顯著的收益。可見，大數據對于企業乃至整個社會的重要性不言而喻。

阿里巴巴CEO張勇更是把數據比喻成“新商業時代的原油”。和原油不同，數據是越用越有價值，因為會產生新的數據。“不管你現在做什么行業，你做的生意都是數據生意。”對于大數據的快速發展，“互聯網之父”凱文·凱利也表示，對于企業來說，客戶的數據將變得與客戶同樣重要。

企業今天在運用大數據時還面臨不少困難。本次峰會將聚焦企業如何建立清晰的大數據戰略和關鍵的大數據能力，針對各領域常見的大數據應用場景（營銷，銷售，服務，研發，供應鏈等）進行深入探討，助力企業及時抓住大數據帶來的戰略機遇，制定明確的大數據戰略、建立強大的大數據決策支持體系與各方面能力，以充分挖掘大數據時代蘊含的巨大商業價值。

本次論壇將包括：
? 業界知名權威精彩演講
? 150+國內互聯網、食品飲料、零售業、家電、汽車、醫藥、制造業、金融、技術服務商等相關企業決策人交流

本次論壇將就如下熱點話題進行深入探討：

? 大數據的發展現狀及前景
? 利用大數據構建線上品牌
? 大數據+人工智能驅動商業模式變革
? 整合大數據，全域營銷
? 大數據分析，完善用戶畫像，滿足個性化體驗
? 打通大數據，了解客戶購買過程，優化銷售
? 小組討論: 大數據時代的顧客洞察與策略創新
? 大數據+社交媒體，大數據交互營銷探索與實踐
? 大數據分析提高客戶忠誠度，優化客戶保留率
? 大數據+云計算+機器學習，擁抱數據智能新時代
? 大數據助力商業地理分析
? 大數據驅動零售行業數字化創新
? 大數據分析優化車輛質量管理
? 大數據助力精準醫療
? 大數據驅動智能制造
? 大數據打造智慧供應鏈
? 崛起的資本—將大數據轉化為有經濟價值的數據
? 大數據隱私與安全管理

……

更多詳細內容，請登錄官方網站：

第二屆中國大數據國際峰會2017
http://www.ecvinternational.com/2017ChinaBigData/

論壇信息請咨詢：

聯系人：Jennifer Yu
電話：+86 21 6605 9539-806
傳真：+86 21 6605 2939
郵箱： [email?protected]

?

The Second Digital Retail Summit 2017

“The Second China Big Data Summit 2017” which will be held in Crowne Plaza Shanghai Noah Square on September 7-8, 2017. The Summit is organized by ECV International Shanghai Co.

We are embracing an era of information explosion, the data traffic on all kinds of devices and interactions booms at an annual rate of more than 50%. It is estimated that the traffic is likely to hit 44ZB (44 trillion GB). In the meantime, international enterprises are more and more concerned about the opportunities and impact brought by Big Data. According to a survey by Bain & Company on Big Data industries, about 60% of the enterprises have actively made Big Data-related investments in the hope of abundant returns. So, the significance of Big Data to enterprises and the whole society speaks for itself.

Zhang Yong, CEO of Alibaba, even compares data to the “oil of a new commercial age”. Unlike crude oil, the more often data is used, the more valuable it is .Because it generates new data in the process. Kevin Kelly, the father of Internet, once said that we should run our business as if it was a data company no matter what our business was. In an age featured by with fast-growing Big Data, the clients and their information are equally important to enterprises.

But until today, many enterprises might run into a stone wall of problems when they are using Big Data. With a focus on how enterprises should develop a clear Big Data strategy and establish a pool of crucial Big Data, the summit discuss in depth the application scenarios of Big Data commonly seen in all areas, such as marketing, sales, services, R&D ,supply chain and etc. The summit also aims to help enterprises seize in time the strategic opportunities brought by Big Data with a clear strategy and a strong supporting system for Big Data-related decisions so that the enterprises can develop all-round ability and fully explore the huge commercial value in the age of Big Data.

“The Second China Big Data Summit 2017” including:

? Wonderful Speeches by the Executives of Well-known relative Enterprises

150+ Internet Company、Food and Drink、
Apparel、Luxury and Jewelry、Retail 、
Home Appliance、Consumer goods、
Electronics、Cars、Pharmaceuticals、Retail , Technology service provider and Relative Enterprises at Home and Abroad

This forum will focus on the hot topics as below：

? Current Development and Prospect of Big Data
? Big Data- and AI-Driven Business Model Transformation
? Big Data Integration and Uni marketing
? Big Data-based Analysis, Perfection of User Portrait and Fulfillment of Personalized Experience
? Connecting with Big Data, Comprehending Clients’ Purchase Process and Optimizing Sales
? Building online Brands with Big Data
? Panel Discussion: Customer Insight and Strategy Innovation in the Age of Big Data
? Big Data + Social Media, Exploration and Practice of Big Data-Enabled Interactive Marketing
? Improving Client Loyalty and Retention Rate with Big Data Analysis
? Big Data + Cloud Computing + Machine Learning, Embrace the Era of Data Intelligent
? Facilitating Applied Geography Analysis with Big Data
? Data-driven digitalized innovation in retail industry
? Optimizing Vehicle Quality Management with Big Data Analysis
? Facilitating Precision Medical Treatment with Big Data
? Data-driven Intelligent Manufacturing
? Forging intelligent supply chain with Big Data
? The Rise of Data Capital – Converting Big Data into Economic Value
? Big Data-related Privacy and Safety Management
……
More details, please visit our official website:
The Second Big Data Summit 2017
http://www.ecvinternational.com/2017ChinaBigData/

Contact Us:
More Forum Information
Ms. Jennifer Yu
Tel: +86 21 6605 9539-806
Fax：+86 21 6605 2939
E-mail: [email?protected]

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